Martha Stewart Living Omnimedia, Inc. and Sandals Resorts International announced a multi-year partnership that will bring customizable Martha Stewart Weddings to all brides and grooms celebrating a destination wedding at any of the Luxury Included Sandals Resorts and Beaches Resorts across the Caribbean, beginning Jan. 1, 2010. Guests will be able to book a Martha Stewart Wedding at any of the 12 Sandals Resorts or four Beaches Family Resorts starting in October 2009.
In addition, the companies announced they will introduce Martha Stewart Crafts classes for adults at Sandals Resorts and craft camps for families at Beaches Resorts in 2010. Martha Stewart Weddings at Sandals Resorts -- available in five themes -- will leverage MSLO’s expertise in wedding planning and Sandals Resorts’ reputation as the leader in the luxury all-inclusive resort arena.
A la carte items or “extras” -- such as personalized cake toppers, welcome gifts and candy buffets -- will also be available for couples to make their weddings unforgettable.
On the digital front, the company has established a stand-alone website, www.marthastewartweddings.com, with wedding planning tools powered by WeddingWire, a localized wedding platform in which MSLO made a strategic investment in 2008.
Also in 2008, MSLO took an equity stake in www.pingg.com, an online invitation and planning company. In November 2009, Martha Stewart Weddings magazine will publish its first destination weddings special issue magazine.
In addition to Martha Stewart Weddings at Sandals Resorts, MSLO and SRI will introduce a variety of craft programs and camps in 2010. Guests will be taught crafting skills and techniques by trained experts using Martha Stewart Crafts products (www.marthastewart.com/crafts). MSLO’s crafts products are manufactured by EK Success, which distributes the products to mass market and specialty craft retailers nationwide. For more information on Martha Stewart Living Omnimedia, visit www.marthastewart.com.
For more information on Sandals, visit www.sandals.com. For additional information on Beaches Resorts, visit www.beaches.com.
At Island Breeze Travel, we are Wedding / Honeymoon Destination Specialists and would love the opportunity to help you plan your Wedding or Honeymoon.
http://www.island-breeze-travel.com
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